Editing / 1:13
1920 × 1080Morningside AI: Personal Brand Transformation
A personal branding transformation for Liam Ottley and Morningside AI. The reel shows the move from a visually confusing presentation to a clear, mature and polished identity. Editing, typography, motion graphics and reusable title treatments make the content feel cohesive while keeping the person and their ideas at the centre.
My role
Video editing / Motion design / Visual identity
Editing1:13 · Landscape
Read the film.
Visual description
Visual summary from sampled frames: The reel opens with presenter footage beside a context layer diagram, marked “Before”. Company logos, comparison panels and a moving graph demonstrate several graphic treatments. A title introduces a case study for Liam Ottley. Two columns compare disconnected visuals, manual branding work and repetitive production with a cohesive brand narrative, consistency and an optimised delivery process. Presenter footage demonstrates a lower third, social prompts, a comment card and numbered information panels. The words “Editor-friendly tools” appear in one panel. Screen recordings of After Effects show editable titles and graphic controls. Closing cards read “Stop making videos” and “Start building a show”, followed by The Motion Show wordmark. The text describes the reel’s own presentation, not independently measured performance claims.