Short-form, at volume

Nearly three years in-house at a TikTok and Meta partner, cutting 9:16 for consumer brands at around six edits a day. Hook in the first second, captions that carry it with the sound off, cut to hold a thumb. What follows is a selection.

Six edits a day

At full tilt

Feb 2023 to Sep 2025

In-house

Multiple hooks

Per video, for testing

• Vertical editing
• Hook writing
• Caption design
• Sound-off legibility
• A/B hook variants
• Colour